Spend Forward is in early access — the values-score for what you buy. Get early access →
Spend Forward

Do you put your 💰 where your 👄 is?

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Demo set · every score is illustrative until the live backend ships
Overview
seventh
generationFree & Clear90 loads
Product overview
Seventh Generation Liquid Laundry Detergent, Free & Clear, Unscented, 90 loads, 60 fl oz

Seventh Generation is a Vermont-based maker of plant-based household and personal-care products. It has been a Certified B Corporation and, since 2016, a subsidiary of Unilever.

Visit the Seventh Generation Store
★★★★★4.7·38,402 ratings
Price: 17.94 USD (0.30 / load)

Affiliate disclosure: when you buy through a Spend Forward link we may earn a commission — it never affects your score or the ranking.

Search or tap an example above to assess a different one.

Your score for this product
Your values dial
Move a slider recomputes live

The dial in the middle is the engine: it sets the product score on the left and your personal score on the right, together. Try “All-Clad” for honest no data — not in the snapshot, so the score stays blank, never invented. See all nine dimensions & their sources →

Your value profile — share it

Get the extension

It rides along while you shop or trade.

1

Add it to Chrome

Free. It rides along on any shopping or brokerage page — brands, products and stocks alike (Amazon, Target, Robinhood…). Amazon is live at launch; the rest follow behind a real demand gate.

2

Set what matters to you

Nine sliders, 0–100, saved on your device. The score is weighted only by what you care about — so the number is yours, not ours. Move them here and the extension picks up where you left off.

3

See the score, then decide

A badge on the page, one click for the full breakdown — each line tagged with its source or an explicit no data. Buy, skip, or switch to a better-scoring pick.

Want early access? → Chrome Web Store listing coming with launch — get notified first.
🔒 amazon.com/dp/B013S4PWUM Spend Forward
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Seventh Generation Liquid Laundry Detergent, Free & Clear, 90 loads
Visit the Seventh Generation Store
★★★★★ 4.7 · 38,402 ratings
17.94 USD (0.30 / load)
Spend Forward score 3.1 / 5 · illustrative
Spend Forward Verified data
3.1 / 5 your values score on this product · illustrative
Illustrative example — not a real rating of this product.
Better on your values · illustrative
Branch Basics ConcentrateEWG Verified · Made Safe certified4.4 / 5
Dropps Detergent PodsEPA Safer Choice · Certified B Corp4.2 / 5
The badge rides along on the product page — same verified-data score and better-scoring alternatives, no extra tab. Amazon is live at launch; more retailers follow behind a real demand gate.

Coming next: Walmart, Target and more retailers, a live company-data backend for stocks, one-tap resell, and a circular-economy dashboard for brands — sequenced behind a real demand gate, never as hollow promises, never monetized in v0.